"This piece is a whimsical take on the word "Go," - a word that has now been fused with the traditional Campbell's soup logo that adorns the playful packaging for its newest product. Inspired by the expanding need for our meals to keep up with our busy lifestyles, this image turns the idea on its head. Consider the irony of food so well designed for fast-paced, convenient consumption, that it actually beats us in the footrace of our own schedules."
I recently finished the painting above as a commission for an artshow produced jointly by Campbell's Soup and Buzzfeed Food. It celebrated the debut of Campbell's Go, a new take on Campbell's soup for the modern, busy world. The terms of the commission were that the artist gather inspiration from the product - and basically I had free reign from there. My piece is called Go, and you can see my "official" statement for it above.
Noelle Raffaele - artist